“Blackboard, Windows, Photoshop” – familiar names to specific markets who are being pressured to take action or decide on something…

“Open Source Software, GIMP, Linux, Blogs, Wikis” – Unfamiliar names to specific markets who are being pressured to decide or take action

Fear paralysis or more accurately, ambiguity aversion is an entirely natural and a well known feature of the human brain. Well known to marketeers and spin doctors that is.

I blogged about this some time ago. Now here’s a quick 2 min video describing the Ellsberg paradox. Thank you George.