I have a hunch that no one potentially knows more about “learning styles” than a good marketeer. Emphasis on good. And that education could get a whole lot more sophisticated in this area if it was to look into contemporary marketing ideas and practices.

Cathy Sierra planted that seed in my head back in Feb 2007 with her post Marketing should be education, education should be marketing. Ever since then I’ve been on the look out for a good marketeer who is ready or willing to talk about education. Next week I’m meeting with a marketing researcher which I hope will lead me to something interesting in terms of what marketing and education speak could do for one another.

Otago Polytechnic spends pretty big on its marketing and brand development.. some of it is great, some of its real bad, some of it has a lot more potential than key people realise. A lot of the problems in that marketing and branding exercise is touched on in this presentation called The Brand Gap: How to bridge the distance between business strategy and design. (Thanks for pointing it out Peter).


As with most of these things, different people will interpret it differently, and we will probably never make the time to stop and talk about the many discussion points worth having out of this slide show.. worse, I doubt the people that call the shots on marketing and branding in my neck of the woods will ever look at this presentation, let alone discuss it here. I think it would be a valuable ideas exercise to try and relate the points in these slides to the concerns branding and marketing a public educational institution…

Another thing on many people’s minds, and that some how relates to this post is Scott Leslie’s post about sharing, where he details the differences between individuals networking online, and institutions.. doing.. what is it they do again?

I reckon the subtitles in your post Scott, are the bones down for a swarvo slide presentation like that brand one above… if it wasn’t for your non-commercial restriction, I’d do it for ya😉

  • We grow our network by sharing, they start their network by setting up initial agreements
  • We share what we share, they want to share what they often don’t have (or even really want)
  • We share with people, they share with “Institutions”
  • We develop multiple (informal) channels while they focus on a single official mechanism
  • What to do if you are stuck having to facilitate sharing amongst a large group of institutions?